"If you build it, they will come.” That line may have worked for Kevin Costner’s character in Field of Dreams, but such advice doesn’t quite ring true for social media strategy. That’s because you could quite literally build the most beautiful Instagram or Facebook presence for your business, but still not see the followers. Why? Because you’re likely missing out on the other important half of social media strategy: paid social... [continues]

As if getting your brand’s social media strategy right wasn’t already a challenge, navigating your messaging now – amid a global health crisis – can feel borderline hopeless. You may be tempted to just not do anything at all, but going dark on your channels does not set your business up for social success for when this time passes, and it definitely won’t provide the assurance your audience may need from you right now. [continues]

You’re probably sick of hearing about millennials; millennials are probably sick of hearing about millennials. But for most marketers, they’ve become the most important consumer generation and will be for the next 15 or so years. Those working in hospitality marketing, and more specifically, wedding venue advertising and marketing, need to understand that millennials buy things differently than their predecessors, and how this affects the way they book wedding venues. In this piece, we outline five millennial buying habits, and how venues should capitalize on them in their marketing plans. [continues]